Quum -analysis







"The Quum Analysis gave us an excellent understanding of our abilities to launch, and grow, our international business. We did the analysis as a part of our Tekes internationalization project and, as a result, we have a clear idea of what actions we need to take next"

jakamo Anssi Uitto - CEO, Jakamo

Quum Analysis is a unique business assessment, that gives you a thorough understanding of what stage your company is at re: international business. It was developed by Quum International, a research spin-off from Oulu Business School, and combines academic research and international business experience in an analysis that can be used for any type of company, regardless of industry, size, location or age.

How ready is your company currently for international business, and what is required to move to the next next level?

The Quum Analysis is based on an easy-to-answer questionnaire with yes/no answers, which should be completed by three or more of your management team. The report will show what your team agrees are the current strengths and weaknesses of your export operations, understanding these gives you a solid foundation on which to build for the future. The report will also reveal the areas which your management team disagree on. These need to be discussed and worked on


The Quum Analysis questions cover four areas of your business:

  • Market Research: How well does your company use market information in making business decisions?
  • Focus on customers: How can your sales processes be optimized to support internationalization?
  • Managing the strategy: Does your strategy and business model support your plans for growth and internationalization?
  • Resources for strategy: Do you have enough resources to achieve international growth?



The Quum Analysis will illustrate what stage your company is at regarding international business. This will be shown in five levels:

  1. Early stages, preparing to enter. E.g. you are now researching overseas markets and customers.
  2. Experimenting with international markets. E.g. you already have some export sales, which are shipped from your home territory.
  3. Planned international business E.g. you have overseas sales units or personnel generating forecasted revenue
  4. Systematic international business development E.g. you have licensed or contracted manufacturing relationships overseas
  5. An integrated, multinational enterprise E.g. you now have your own overseas production facility.

A future strategy can only be implemented successfully if the key personnel of the company agree on the goals and how to achieve them. The Quum Analysis generates an easy-to-understand visual report, with any development issues and different opinions listed as a work plan. Xport will present the data to your management team, who will agree what actions to take.

Xport can then work for you, completing the tasks on your action plan, so you can evolve as an international business.


Pictures of the analysis below (click to enlarge)

 Yes / no questions 

Yes / no questions

 Strenghts and weaknesses

Strenghts and weaknessess

 Final report

Final report



Are you interested in Quum Analysis?

Please fill in the contact information form and we will contact you as soon as possible.


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So you do want more.

Then contact us to see how much more you can get


Marko Luoma
Managing Director, Co-founder
+358 45 880 3770


Mark Wiltshear
Project Manager, Co-founder
+358 44 5959 009


Marja Sulkakoski
Project Manager, Co-founder
+358 40 6672166


Aaron C Bohjanen
Project Coordinator
+358 44 521 8911


Matias Tuuri
Project Coordinator
+358 44 9690051


Lien Tran
Project Coordinator
+358 40 574 7933


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